Buyer for battery webshop in Europe

• Revenue: EUR 0.5-30 million
• Employees: not a decisive factor
• Location of the target: Europe (Germany, Poland, Spain and Eastern Europe)
• Reason for acquisition: The company is an European Battery webshop and wants to grow rapidly via purchasing other online battery businesses. They are open to speaking to interested sellers
• #CFIE ITB024

The buyer is one of the largest wholesalers of batteries in Europe and wants to grow further by acquiring new companies with identical products and services in an attempt to replicate their existing activity. The management is open to speaking to interested sellers that have revenues between EUR 0.5 -30 million. Ideally, the target company should be from Germany, Poland, Spain or Eastern Europe, but this is not necessary. It would be desirable for the target company to have a wide portfolio of clients, since the buyer wants to grow its presence in the market and needs more clients.

The company is selling all sorts of batteries for various devices online. Applications are for industrial markets or retail consumers. The company has more than 30 years of experience in the market, during which, it has grown and diversified its domain of activity. Aside from batteries, the company has broadened its series of products through designing, manufacturing and selling many electrical products as well as mobile phone accessories. It has a solid sales team with many years of experience in sales and distribution. The company has a large warehouse complex where the products are stored. The batteries for sale are from famous brands, such as Duracell, Fujitsu, Panasonic, Sony, Varta, Philips, etc. If customers have a specific problem, the technical team helps them to find the best solution that will fit their needs. The company can deliver high-quality products as well as innovative ones due to its solid R&D department and the care it has for the clients. It is ISO9001:2008 certified, which is a guarantee for high customer satisfaction. To attract customers, the company has numerous commercial strategies such as promotions, special offers, free shipping and distinctive gift cards.

The products sold are from a very diverse range, from batteries for general use, battery chargers, household flashlights, automotive batteries, motorcycle batteries to emergency lighting sticks and generator batteries. Many of these products are made from different materials, such as lithium, silver, plastic or special materials. Everything can be purchased online; the platform is easy to use, and the products desired are easy to identify.

The company is targeting enterprises that operate in the field of battery and electrical device distribution. It is mandatory that the target company should have similar products with the buyer company, such as:

• General batteries: rechargeable, non-rechargeable, camera batteries, watch batteries, laptop and computer batteries
• Battery chargers, generators and adaptors
• Flashlights for general or special consumer needs
• Smartphone and tablet accessories
• Electrical accessories: heaters, smoke detectors, USB cables
• Electronic systems and devices: home cinema, LCD TVs
• Computer, photographic, music and video devices
• Automotive batteries: car, motorcycle
• Special batteries

• The buyer is a large wholesaler of batteries in Europe
• The product portfolio is very diverse
• The management is looking to expand the business in Europe and is targeting companies with similar products
• Target companies should have reasonable revenues and a strong position in the market