Buyer for a B2B digital marketing company in Europe

• Revenue: 2-15M EUR
• Employees: not decisive
• Location of the target: Europe
• Reason for acquisition: The company is a digital marketing enterprise. It has a strategy for growing its operations in Europe via acquisitions, therefore the management is open to speaking to interested sellers
• #CFIE ITB154

The buyer is a digital marketing agency specialising in B2B events. A combination of media specialists, data professionals and innovative creators work together to prepare the best events that target the most suited audience. The team uses a large pool of social media and digital channels to promote events and gather the right public. The team targets specific groups the campaigns being focused on the quality rather than the quantity of participants. The company works for clients that come from the following areas: trade shows, exhibition events, conference organizers. The company uses digital marketing strategies to make sure B2B event organizers are connected with the right people and there is attracted the necessary traffic, visitors and participants. This event marketing company would like to expand the business and is looking to purchase/invest in B2B marketing agencies in Europe. Target companies register revenues between 2-15M Euro, are profitable and have a solid business model able to successfully deal with the industry challenges.

The buyer uses digital and social media channels to help its clients to promote and organize trade shows, conferences and other types of B2B events. The company works with B2B event organizers, publishers, membership organizations and various B2B companies who want to attract specific public for their events. The team is very dedicated and uses the most efficient digital & social media event marketing strategies & methods to help its clients achieve their event goals. The team is composed of skilled professionals that are experienced in various fields such as cutting-edge innovation technics, marketing & advertising technology, conversion optimization, community, data & analytics. They are helping companies to establish the digital marketing strategy, to gather a list of target prospects, to structure the plan and to reach the prospects through social media channels. The team also supports events companies to schedule meetings with the target prospects at the trade show and optimizes the process so the event’s goal is achieved.

The company has been working for a long period of time in the industry and has learnt that an increase in event and website traffic doesn’t mean necessarily an increase in visitors due to different interests of not suited public. That is why the company understood it’s better to focus on conversion optimization, a process that makes more impact and brings more visitors from traffic. Event companies are helped to generate more leads, drive registrations from webinar promotion, do strategic analysis for full funnel optimization, position the event and target the right persons. The website is also a very important tool to promote events and activities and the companies are advised how to get more of the right traffic, how to convince people to start and finish a registration process and finally how to get more people to show up to an event. Paid media is another field in which the team is expert and event companies are taught how to obtain the maximum results from paid ads and paid campaigns.

The buyer is looking to acquire a company that operates in the same activity and has similar services such as:

• Content Creation & Campaign Strategy
• Brand Positioning
• Paid Media
• Conversion Optimization & Analytics
• Social Media Advertising
• Community Management
• Website Development
• Event Marketing
• Virtual Event Management

• The buyer is a digital marketing agency specialising in B2B events
• The team helps event companies to maximize results out of their activities
• The company has decided to enlarge its business in Europe and is looking to buy/invest in B2B marketing agencies
• Target companies should be profitable and enough experienced to face the industry’s challenges