Buyer for a cosmetic distribution company in Northern Europe

Company to buy

• Size: medium-sized businesses
• Revenue: 3 – 30 million EUR
• Location of the target company: Northern Europe, ideally Scandinavia
• Reason for acquisition: The buyer company backed up by private equity wants to strengthen its market position in Europe
• #CFIE PHB058

Overview of this buyer for a cosmetics distributor

The management of an equity company from Scandinavia seeks expansion in Northern Europe in the cosmetics distribution/retail industry as they want to extend its market position there. The company has already made some acquisitions in this business and they are scanning the market for more opportunities.

Profile (strategy) of this cosmetics distributor buyer

The buyer is a cosmetics company with a global reach and a long history, owned by a PE fund. The company is specialized in the distribution of luxury cosmetic products and owns multiple retail brands.

The sales network of the buyer includes the largest online and traditional retailers in Europe. The buyer has a strong distribution network and its brand are well known among customers.

The buyer is backed by an equity group, which is looking for add-on acquisitions which can substantially improve its presence as in the luxury cosmetics product retail in Scandinavia.  The buyer will help the target company with development into a strong market player in the industry.

The company, with the help of a fund, has sufficient funds in its balance sheet to contribute to the purchase of an established distributor. In case of a larger acquisition, bank financing would be involved.

Activities and products of an ideal target distribution company

The buyer is looking for a distributor for cosmetic products with a strong market position. Rather than expanding organically, the buyer wants to find opportunities to grow externally and extend its position in the Nordic countries.

The priority of the buyer is a cosmetic distributor or marketing company with its own retail chain. Knowledge and experience in the business of the buyer are required. It would be of great advantage if the target has e-commerce activities in place. Also, ownership of physical retail locations is a  plus.

The current management would stay in place preferably after the acquisition. The buyer would implement its management systems in the company and help the target grow its network. The target should not be in loss or in significant debt.

Highlights of the cosmetics distributor buyer

• The buyer is a cosmetics company is looking for acquisitions which would help it strengthen its market position in the Nordics
• The target company should be a distributor or retailer with at least 3 million EUR in revenue
• The buyer is open to a full acquisition or a partial investment, the current management can stay in place after the transaction

More information on this buyer for a cosmetic distribution company in Northern Europe

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