Animal and pet media company in Western Europe for sale

• Revenue: > 5M EUR
• Employees: > 15
• Asking price: < 1M EUR
• Location of the Animal and pet media company: Western Europe
• Reason for sale: The owners want to grow the company in Western Europe, therefore are looking to talk to interested investors
• #CFIE ITS367

The owner of this enterprise put the company on sale due to the fact he is older and wants to retire. He started the discussions with interested parties and wants to present the company to suited buyers. He is willing to give access to full company information. The company has a constant growth in terms of revenues, the profitability is positive and can be increased further if some factors are met. First, it is about the professional sector the company activates, especially veterinary and pharmacy, the growth is promising if digital investments are made, so that the business continues with the transformation from print to digital. Second, operational result depends on the structure the future buyer will decide to keep for the company. If the buyer has already an operational structure, he can remove the owner’s positions in the firm, in this way can be saved around 300.000 EUR, this will significantly increase the profitability as a whole. In this moment, the company is recording revenues of more than 4M EUR and has a stable business with high potential for development.

The company for sale has more than 10 years of presence on the market and has become a leader in its industry sector being specialized in multimedia publishing related to pets and animals. The content is delivered through a series of press, web platforms and digital publications, the final receiver being pet owners, animal professionals, veterinary and animal health representatives. As it can be seen, clients can be both individuals as well as from B2B sector, the message however being delivered taking into consideration a professional perspective. That is why the publishing team is formed from journalists with extensive experience in the field, in-house and freelance collaborators, industry specialists and academic staff that, a team that is able to create content for the company’s own publications as well as for other media organizations.

Since the interest from the veterinary community has international level, the team makes sure the material appears in multiple languages. An advertising agency integrated in the business operations takes care of the advertisement titles in the publishing portfolio, it has deep understanding of the market and is able to produce productive marketing campaigns so that advertisers have the best approach to reach the right target group.

For the print versions, some of the magazines are weekly, bimonthly, monthly or quarterly publications that treat subjects related to pet market, pharm animals or livestock. Certain publications are addressed to canine breeders and contain topics such as reproduction, genetics, health, nutrition, breeding techniques, generation of pedigrees, results of exhibitions and competitions of canine pets. Other publications focus their attention on medical and scientific aspects relevant for the veterinary practitioner, there is offered to all practitioners the essentials of veterinary news, clinical notes and reports. Since the target of these magazines is international, the content appears in several languages. The online version of the publications contains news, tips, services and adoptions. To access the platforms addressed to B2B sector, clients pay subscriptions, which ensures stable revenues to the company.

The enterprise is a media company that delivers magazines and digital content related to animals and pets. It also provides services such as specialist content writing, consumer magazines development, multi-language translation, graphic execution, digital creations (websites, apps, newsletters), files renting.

• The seller is a media company that activates in delivering content related to animals
• The company has both print magazines and digital platforms
• The company focuses mostly B2B clients
• The company needs investment to get more into digital
• The owner is looking to sale the company due to the fact that is old and want to retire