Automotive online marketing company in Europe for sale

• Revenue: > 4 million EUR
• Location of the automotive online marketing company: Europe
• Employees: > 100
• Reason for sale: The owners are looking for interested investors that want to buy the company to grow the business
• #CFIE ITS172

The company developed IT-based marketing solutions that enable automotive enterprises to become more visible and grow their sales. The business is well funded via investors but would be open to speaking to strategic buyers that are interested in the field of online marketing and automotive software. The ideal buyers would have digital business activity (digital business transformation) with a high interest in the automotive industry. The owner is not looking for an active sale. However, they are open to discussions if there is a good fit. CFIE is not mandated by the seller and might need a mandate/fee agreement with an interested buyer. Please advise if you are open to this.

The company for sale is a provider of IT-based marketing and sales solutions for automotive players. Its online solutions for vehicle marketing are used by manufacturers, retailers, and publishers to control and optimize their sales operations. The business is present in Italy, France, Germany, Spain, and other various European countries. Primarily, it offers innovative technologies and easy-to-use solutions that enable clients to grow their sales and expand their businesses. The solutions are designed to put together key elements such as vehicle management, web presence, and marketing applications and build a platform that allows customers to be flexible and fast when dealing with distribution channels. These include online auctions, car exchanges, newspapers, B2B, and B2C platforms. Most importantly, this customized digital solution creates the opportunity for cross-selling and marketing exposure on various channels, both digital and physical.

The company can help its customers to understand and optimize its digital strategy. For instance, they provide comprehensive data and easy-to-understand reports that offer important information for further action. To increase the market image of its clients, the company uses numerous techniques and tools. These tools include innovative websites, vehicle portals, vehicle apps, social media, lead generation, and lead tracking tools. Moreover, the company offers vehicle apps and helps its clients with the integration of content into the app. In addition, lead generation tools serve as search engine marketing that results in more clicks, more visits, and more sales. With lead tracking, the tools can determine what channels are most popular among customers.

Social media is another channel and tool that is used by the company to help the organization to achieve its commercial goals. For instance, employees are taught to communicate with their followers and transform them into loyal customers. In the field of online marketing, the company provides tools to optimize the customer’s website for search engines (SEO). Website versions developed by the team are easy to use and have high-quality content configurations and a responsive design. In addition, features enable customers to find the car they need very quickly. The company developed an analytics product that is specific to the automotive business. As a result, the solutions offered are up-to-date and the result is higher click rates at a lower cost and an increasing number of visitors that will produce higher sales figures.

Services offered by the company for sale:

• Online marketing
• Content integration
• SEO
• Lead generation
• Digital strategy optimization
• Marketing analytics

• The company is active in automotive online marketing
• The company helps clients to optimize their sales operations
• The owner is looking for interested investors that want to buy the company and help it to gain more visibility