Content marketplace company in Europe for sale

• Revenue: < 1M EUR
• Large growth potential
• Valuation demands: > 1M EUR
• Location of the Content marketplace company: Europe
• Employees > 15
• Reason for sale: The owners want to grow the business in Europe, therefore are looking for interested investors
• #CFIE ITS104

The owners of a Content marketplace company in Europe are looking to expand their business in Europe. The company is open to sell, preferably, a minority part to an investor that is active and understands the online marketing place. A majority sale is possible as well. The company has large growth potential, can develop into an European leader in this field and also has good opportunities in the USA. This can be an investment for a financial investor that understands the online market place or a strategic buyer that is still more into traditional marketing.

The company is active in content marketing and marketing affiliation. It has developed an online platform to help companies market their products. It is a new way of doing online marketing and this company is a front runner in this field. The whole idea is to bring content writers/publishers and advertisers/campaign owners together. The advertisers will make an offer for the publishers and they will agree on a price. Then the publishers will use their web-site or platform to write and to publish the marketing content. Content publishers can be people with blogs, vlogs or experts in a certain field. The market place that organizes this activity will be the long run winner as it has the contacts to the advertising companies as well as with the content writers. Data will be crucial in the new economy and the company that facilitates this will reap the benefits of it.

First the advertisers announce their campaign to open and will wait or search for the publishers that are interested in publishing the content. Will take place a bid between the two until an agreement is made. Then the publishers will receive data and other necessary information from the campaign owners while our company for sale will take care of the invoicing and administration procedures, for which services will receive compensation. The advertiser’s advantages are: can evaluate content quality, saves time, agrees on a right price, easy management and monitoring, no administration and invoicing duties.

The publishers first have to get affiliated with the company’s platform, to add their website into the network and to receive the approval to use monetized links. They will have the access to their own dashboard to manage their assignments and to discover new opportunities and interests. They have the advantage of choosing what campaign they want to support or not. After the publishing they will get either a fixed compensation or a variable one, depending on the agreement.

The company has developed a very simple and productive idea which can have a huge impact on future online marketing. Some of the company’s services and are summarized below:

• Content marketplace platform
• Marketing affiliation
• Performance marketing
• Invoicing
• Administration

• The company activates in content marketplace domain and online marketing
• The company has a high potential to grow
• The company has high performance rate and stable customers
• The owners are looking for strong investors to help the company to grow