E-commerce webshop in China for sale

• Revenue: < 1M EUR
• Employees: < 10
• Location of the E-commerce webshop: China
• Reason for sale: The owners want to grow the company in China, therefore are looking to talk to interested investors
• #CFIE ITS412

The company for sale is one of the first European webshops that focuses on Chinese clients. The enterprise is an innovative young company focussing on one of the most interesting ecommerce segments, products pricing being expected to be very attractive in China markets. The company started its activity in 2019 and is owned by 3 entrepreneurs that participate in the development of the project with know-how and financing resources. The product development started very quick and the rapid growth that followed drove the project into a phase where is needed more capital to support the expansion. The company’s representatives are mandated to arrange the first financing round of a young company in a very attractive position: cross-border e-commerce Europe-China. The owners are now offering percentage of equity for a total equity investment of 500K Euro. Funding operations will be held in 2 phases at the end of which the company will be expected to expand on the value chain and to be able to reach the potential customers.

This company for sale is one of the few European enterprises that sale European products to Chinese clients. Chinese market is huge and has a lot of potential for business operations. The company for sale wants to take that opportunity and develop a business in a dynamic, risk-balanced and rewarding global investment environment. China is the world’s second economy and has attracted much of the global attention. Private consumption has increased very much in the latest years and there is a clear opportunity to sell high quality European products to the Chinese rapidly expanding middle class. Representatives of this class have a very strong appetite for European branded luxury goods and a low preference for Chinese products. This market has a potential of 12M Euro and the Chinese speaking consumers can buy European products either by going to Europe or through small entrepreneurs. Very few European players have taken this business model, mostly Australian and Japanese companies have proven that this is a real rewarding business opportunity.

The company understands the customer’s needs and its strategy is to develop a full-service concept and a platform for shopping and fulfilment. The first step in developing the business is offering the products using an already developed webshop directed to Taiwanese clients. The second phase is represented by creating of a particular WeChat app that will intensify the user experience and will strengthen the company position on the niche. As a method to target and attract the potential clients, there will be used Chinese channels such as XiaoHongShu, WeChat and Sina Weibo. The customers will be offered an online platform for buying high-quality European products at niche prices and they will be able to buy these products without worrying geographical limitations. The shopping experience is friendly and attractive due to shipping managed by the company, the fully digitized and fully integrated VAT return and the European-level customer protection services ensured by the team.

The company enables Chinese clients to buy High-quality European products. For the customer, using this webshop has a better value than buying in Europe (due to handling, reshipment) and are able to find better prices than in China.

• The company developed a webshop that enables Chinese customers to buy high-quality European products at better prices than in China
• The company is in early stages and wants to raise capital to keep up with the growth
• Investors are invited to take advantage of this opportunity