Marketing software company in Germany for sale

• Revenue: > 3M Euro
• Location of the Marketing software company: Germany
• Reason for sale: The owner of this company is looking for investors to enlarge the business
• #CFIE ITS168

The owner of a Marketing software company in Germany is willing to talk with interested buyers that want to invest in a company that operates in marketing software development sector. The company is stable, has a diverse portfolio of clients and registers growing revenues. In order to develop the business and to fulfil its potential, the firm needs more funding and additional resources. A potential buyer could be a company that has clear synergies within the industry and has a strategy for growth via acquisitions. In case of interest, the owner is open to discuss an acquisition deal with and is also open for various conditions. The company provides excellent services and has good contracts with German clients.

The company for sale is an international IT and software enterprise specialized in software development, systems integration, process and IT consulting. Its innovative spirit that can be seen in the solutions provided enables the customers to increase efficiency and gain optimal marketing results. Efficient workflows mitigate the risk of appearing errors, facilitates work and creates conditions for creativity. A marketing and business software solutions enable companies to control their data and content, to lower the administrative and coordination effort and to run the communication channels in one system. Being a system house that provides software development solutions, the company can consult and guide the customers in all phases of a project, from designing and development to implementation and operating. The solutions are based on clients’ requirements, there are specific modules either for retail, media or e-commerce customers.

The marketing solution that grows the efficiency is represented by an all-in-one adaptable platform that contains marketing assets such as content, images and videos valuable for campaigns, tactics and marketing packaging. It’s a single system for all the customer’s content, data and processes. It enables the user to create, import, save, search, combine, analyze and manage all the content. All the customer’s divisions are efficiently connected in a single system that allows to manage all the marketing and communication process and enables to maintain all the product information. The solution enables automated processing and tailored communication through targeted channels. Real-time analysis reports help the user to optimize campaigns and reach targeted leads. Through this platform, customers can be reached offline, online and via mobile devices. The product information is available for all departments, channels and regions and the marketing material is kept up-dated, CI-compliant and is allowed to be integrated into the communication with clients, partners or media. The marketing software solution can be operated on various models such as SaaS, Cloud, on Premise or as a Hybrid. The SaaS and Cloud options have fixed-annual costs. On Premise model comes with a maintenance agreement and is operated in the customer’s choice of data center. The Hybrid option can be operated in local data centers or in cloud.

The company’s solution helps the client by delivering the tools for the following activities:

• Content Marketing
• Brand Management
• Marketing Automation
• Channel Management
• Marketing Control
• Solid Branding
• Efficient Workflows

The company also performs the following services:

• IT infrastructure & Security
• IT Consulting
• IT Support

• The company is an active player in the marketing software industry
• The company provides software services and solutions to meet the clients’ needs
• The company has long-term contracts with German clients. The business is very profitable and growing
• The owners are looking for investors (or buyers) to grow the business