Smart home online shop in Western Europe for sale

• Revenue: < 5M EUR
• Employees: > 10
• Location of the Smart home online shop: Western Europe
• Reason for sale: The owners want to grow the company in Western Europe, therefore are looking to talk to interested investors
• #CFIE ITS346

The company has a good online shop with products for a smart home. It operates in a large and growing market in which energy products for a ‘green’ home can be sold online. Smart Home will continue to grow and the products have a high value with a nice margin. The company mainly sells smart home components via the Internet (own shop), but also via third party portals such as Amazon. There are also numerous resellers that distribute the products. The business model is more complex than the usual approach in Internet sales. The business has had good growth rates almost every year since the company was founded and the management expects a higher growth in sales for 2021 and the next years. The employees have a high level of technical competence, both with regard to the devices sold and with regard to Internet sales. The company is fully self-financed, records good profit rates and has a very good credit rating. The warehouse is well stocked with components that are immediately available. The reason for selling is that the owner has reached the retire age and wants to give up his company. He is still an active person, but the time is right to find a successor. He can remain in the company after the sale for another 2-3 years to ensure the transition is working well. A potential buyer could be a larger smart home company that wants to expand its product portfolio or plans to enter in foreign markets.

The company was started with the mission to develop and sell its own home automation system. The solution is based on an intelligent control center that is managed via smartphone and internet with secure connection. Today home automation systems can be acquired by most people and little by little is becoming indispensable. The software solution has been continuously developed by the team over the years and is adapted to the special needs of the users. In the present, it runs more than 30,000 applications. The company’s focus is to deliver total smart home solutions to end customers and to offer professional advices that enable customers to take the best decisions for the security of their houses. The enterprise owns also a warehouse from where it delivers various options of large installations.

The users desire has changed over time from implementing complex functionalities to installing systems that make life more comfortable, easier and safer. Energy saving is a top priority and the company has developed systems with a variety of functions that guarantee the best conditions. There is a special focus on the area of heating and roller shutter control because these topics have a key role in energy saving. These features are also part of the basic equipment dedicated to households. For hotels industry there is delivered a solution that saves energy, it allows to control radiators functioning from reception. The company developed also customized solutions addressed to homes of older people that need special treatment.

The company develops home automation products which are delivered through its own online shop. There are provided products for:

• Smart Heating & Energy Saving
• Intelligent Shutter Control
• Security
• Light Control
• Building Automation
• Smoke Detecting

• The company develops and provides smart home solutions
• The company owns an online shop of smart home products
• The owner has reached the retire age and is looking to talk with potential buyers that are interested to take over the business